Good producers don't fail from lack of talent. They fail because nobody showed them the system. TwoGen connects you with coaches who actually built million-dollar books — practitioners, not theorists — so you don't have to learn it the hard way.
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Some producers are born into it — a parent in the business, the vocabulary learned at the dinner table, a running start. Most fall into it — handed a phone, a quota, and a "good luck," expected to figure out in three years what took the last generation twenty.
Either way, the book is never handed to you. And the system for building one — who to target, how to get in the door, how to win complex accounts, how to keep them — mostly gets passed down producer to producer, or not at all. That's the gap TwoGen exists to close: real coaching from producers who built real books, passed down to the next generation doing it now.
Our founding coach lived both sides of the name. Heather Banul is a second-generation insurance professional who still started with nothing handed to her — paycheck to paycheck, building call by call, to a million-dollar book and a VP seat in a national practice. The industry loses too many good people to a solvable problem. Talent shouldn't wash out. It should get a system.
Pick a specialty that fits you and build a prospecting engine that doesn't depend on cold-call luck.
Discovery, program design, and presentations that beat the incumbent — not quote and pray.
Become the producer underwriters want to say yes to.
Keep what you write, grow every account, and build renewal income that compounds.
Book equity, comp negotiations, and knowing your worth at every stage.
Honest feedback from someone who still produces at the top of the industry.
Second-generation insurance professional with 25+ years in the business. Heather went from paycheck to paycheck to a million-dollar book — no inherited accounts, no shortcuts — building a specialty in complex fleet, transportation, and supply-chain risk and earning a VP seat in a national practice along the way. She coaches the same system she still produces with: niche, pipeline, technical selling, and retention.
Book with Heather
Every TwoGen coach is a vetted million-dollar+ producer with a real production record — practitioners, not theorists. Are you one? Talk to us about coaching with TwoGen.
Not ready for a call? Start with the tools. These are the frameworks we coach, free — because we'd rather prove value than promise it.
The scripts that keep the conversation alive when they say "we're happy with our broker."
The list, the structure, the cadence, and four templates built for insurance.
Negotiate the program, not the premium.
X-dates, weighted pipeline, and a commit / likely / upside forecast.
Enter your full name and email and you'll go straight to the download page.
Practicing and former million-dollar+ commercial insurance producers with verifiable production records — practitioners, not theorists. Our founding coach is Heather Banul; the roster is growing carefully, and every coach clears the same bar.
No. We coach new producers, plateaued veterans, and career changers. The system adapts; the fundamentals don't.
We'll cover fit, format, and pricing on the consultation call. The call itself is free and there's no obligation.
Agency training teaches products and process. TwoGen coaches your book, your pipeline, and your career — one-on-one, from someone who built what you're building.
The producers who make it aren't smarter — they just stopped guessing sooner. Book the call.
Book a Free ConsultationSend a note and you'll hear back personally — usually within a business day. Coaches interested in joining TwoGen: use this form too.